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What Every Filipino Ought to Know About Internet Marketing

Stanley Dumanig — Mon, 18 Aug 2008 16:51:33 +0000

First, what is Internet Marketing?
Internet Marketing is selling of products or services over the internet. It is also referred to as Online Marketing or eMarketing. The terms online store and eStore refers to websites selling products and/or services. For most Filipinos, they only think of tangible products when talking about internet marketing but it is more than that. It also includes selling advertisement and information among others.

So, what you ought to know about internet marketing?

1. Internet marketing is not hard! I’m not saying though that it is easy but YOU can do it! You can read my previous article for the diagnostic test if doing business online is for you. As long as you find time to learn the system in doing business online then your good to go! I now find it more easy(and MORE QUICK) to setup online businesses than setting up your own stall at the mall.

The good thing about Internet Marketing is you can do a LOT of business process automation. Cash in while sleeping – more about this on future articles.

2. Internet marketing is possible in the Philippines and it is a LEGAL activity. Internet marketing in the Philippines is just a dream about 5 years ago. If there are any it will take a LOT of money and technical expertise to do it. Now, even home-moms are getting a piece of the pie from the internet.

3. You’re not confined on the walls of YOUR office. You’re the boss! This is one of the great things of doing business online since you can do business anywhere – as long as you have a computer(rented or own) and an internet connection. With our technology nowadays, you access the internet from Aparri to Jolo or from Philippines to anywhere in the world.

4. Time freedom. No more RAT RACE! No more 7AM rush hour. You can work in the morning or in the evening. You can choose the best time that fits your lifestyle. Also, there will be times you can do overtime work if you want and sometimes you won’t work for weeks yet business is still operating!

5. Bigger market. Your scope will be much larger when doing business online. PLUS, your store* will be open and accessible worldwide 24 hours a day, 7 days a week, 365 days a year!

6. Financial freedom. Earning six to seven-figure income in the internet is definitely possible. Again, as long as you know the system of doing business online. Not easy but doable!

7. Affordable. Even a jeepney driver can now afford to setup his own online store. You can even start your own online business for only 5 pesos a day.

Here’s the practical tip for you: if you really wanted to start doing business online start by saving up money. From my study AND experience, just by saving 15 pesos a day you can setup one online business per year. NO business can stand without ANY investment. In fact, that is the smallest of the small investments I know.

I’ve been selling online for more than half a decade and I enjoy all the benefits above. I get my full time living from the internet and I enjoy the freedom to choose MY time and place to work. My wife and I are now coaching other people to do the same. You might want to browse our site for more info-packed articles.

To know more about internet marketing, subscribe to my RSS Feed via email so that my articles will be delivered to your email once they are published. Just go to the Subscribe to RSS window on the top right of this page, enter your email address and click ‘Go’.

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You may also use the comment form below to contribute or ask question.

Enjoy life and God bless you!

The Top 3 Reasons I Discovered Why Filipinos Don’t Start Their Own Online Business

Stanley Dumanig — Sun, 17 Aug 2008 18:10:51 +0000

I discovered three things that pushed back most Filipinos from starting their own online business. Here’s their common excuses:

1. “I don’t know where to start!”
2. “I don’t know much about computers. Internet marketing is just for computer geeks!”
3. “The cost of setting up a website is too expensive! I can’t afford it.”

Sounds familiar? Good news! You have come to the right place. I’ll give you quick and practical advices on how to turn down those excuses and convert them as “driving forces” to start your own internet business now!

“I don’t know where to start!”
I heard this many times and seems valid as an excuse since most of us tend to have someone do the work for us and let them show us on how they’ve done it (silly you! ü). When I started my online business I was like lost in the tall grassy field finding my way through. Not seeing what’s ahead of me, I keep cutting those tall grasses and moving forward - testing a LOT of things in my online business. Fortunately, I was able to find success on doing business online. How did I do it? NOT simple. I lost $$$ on the way. As a valued reader of my blog, you don’t have to go through where I’ve been especially the pits and falls on doing business online. I’ll give you my story so you’ll know how to start right:

I first learned about internet marketing by “Googling.” If some of you still haven’t known the word ‘Google‘ is now included on some dictionary meaning to search for a definition of a word or topic by typing the keywords(or phrases) at www.Google.com. Yes, that’s how I started. I spent countless hours doing research in Google(I thank Al Bungabong who first introduced it to me). However, the problem with finding information on Google is MOST information are lousy. Indeed, you can find GREAT information from Google for free but its only a few compared to thousands of scams out there.

More about Google on future articles.

My online business had a BIG turn when I met Fred Gleeck who has a Filipino half-brother. Its quite a long story on how we met but the short story version is he was looking for a webmaster and I offered him my services through his half-brother(who informed me about the job) then luckily I got to work with him! My first breakthrough in my online venture is when I started to work with him. Fred is the real deal in information marketing – if not THE best, one of the top best. Besides he knows his topic very much he can teach it well! I acknowledged that he has become my father in internet marketing. I then “contextualized” his material to fit in the Philippines’ internet marketing industry.

If you wanted to learn about internet marketing I suggest you start with the ebooks he wrote. It has various topics and choose which fits you. This is more than a $100 gift for you since I’ll give you the link to access his 5 ebooks for FREE. You can download the free ebooks at www.FredGleeck.com/ebooks.

Where to start? Get the ebooks now and read it. Keep checking my blog for more advices on how to do business online. Better yet, subscribe to my RSS feed via email so my articles will be delivered to your email once they are published.

I’ll post more of my story on future articles so you’ll have a bigger picture on how to do business online – “contextualized for the Filipinos.”

“I don’t know much about computers. Internet marketing is just for computer geeks!”
To tell you frankly, internet marketing is not easy BUT you can learn it. Its a SKILL.

Here’s the diagnostic test for you to know if internet marketing is for you:
1. Do you know how to copy-and-paste text?
2. Do you know how to follow instruction?

Easy? Extremely easy! If you answer ‘YES‘ to all the questions above then internet marketing(or online business) is for YOU! If you don’t know how to copy-and-paste text in your computer then ask a Grade 1 pupil to teach you. If you can’t follow instructions then I can’t help you.

Again, check out my blog regularly or subscribe to my RSS feed to get to know the “skills”.

“The cost of setting up a website is too expensive! I can’t afford it.”
Gone are the days where only big companies can setup a website. The days when you need to spend Php 50,000 for just one website has now ended.

Let me give you an overview of the cost in setting up a website(AS A STARTER):

1. Domain Name (ex. PinoyInternetBusiness.com) – $10 annually (about Php 500.00 per year)
There are 365 days in a year so do the math! It’s only 1.40 pesos per day! Check out www.UltraCheapSolutions.com for this cheap rate.

2. Web Hosting – $2 monthly (about Php 100.00 per month)
There are 30 days in a month so again lets do the math! It’s 3.30 pesos a day!

3. Web Designer – $0. PHP 0. NADA!
Why ZERO? As a beginner, I don’t want you to start big. Learn it yourself. It’s not that difficult. If you are really technically-challenged then ask for relatives to teach you or build it for you. I think the cost for lunch will do(big smile). Besides, we, Filipinos are closely-knitted. We can ask even our neighbors to help us out for free. Pay them later when you have earned your BIG BUCKS online.

This website was built using Wordpress and it is so easy to use – you can learn it quickly. Again, if you have passed the diagnostic test above then you’ll definitely learn Wordpress. Click here to see an example of how to quickly and easily setup a blog/website. More about Wordpress on future articles.

Going back to the cost of the website, let’s say you really have to pay someone to create a website. Hiring a computer science student would cost you at most $50(about Php 2,500.00). That is about Php 6.90 per day.

Adding up all the cost mentioned above you’ll spend Php 4,200 for one whole year. That is ONLY Php 11.50 per day! You only have to spare 1 bottle of soda per day to get started with your business online.

Are websites affordable? Absolutely! Don’t be fooled and ripped off again with tech-geeks who charged you with tens of thousands of pesos!

By the way, don’t be confused with some of the terms above or the processes that it involved. I’ll explain that in future articles. Also, I’ll be posting my Million Dollar Rolodex soon so watch out for it.

I hope you got many insights from this article. If you need to ask me some question use the form here. If you like this article share it to your friends. They’ll surely thank you for sharing this information to them. You can use the ‘ShareThis‘ button below. I made it easy for you to share this information.

Enjoy life and God bless you!

Internet Marketing in the Philippines

Stanley Dumanig — Fri, 15 Aug 2008 20:19:41 +0000

Finally, after several weeks of brainstorming with my wife (and myself), I decided to:
1. Maintain only TWO blogs – this one and Information Marketing Central.
2. Write a book on the topic ‘Internet Marketing in the Philippines.’

Maintaining Blogs
It’s a pain in the neck maintaining multiple blogs. Trust me. I have setup a LOT of blogs in hope that I will earn more money. I’m dead wrong. If you can’t regularly post new content and give real meat to your audience then there’s NO way you can monetize from your blog.

If you wonder on how you can earn money from blogs read my other articles or subscribe to my RSS feed to get new updates on monetizing from your blogs. Consulting, which I mention in this article, is just one of them.

First, deliver GREAT content! You’ll eventually attract audience and thus can monetize from your blog. There’s a lot going on in between that but simply put ‘give first before you can take‘. There is NO “get-rich-quick” scheme in the internet. You should work! For me, it was about 6 months before I earned from the internet and about 12-18 months before passive income was started to come in. If there are “get-rich-quick” scheme you’ll find then that’s possibly 99% SCAM and won’t last at all!

I setup this blog and always been reminded to give REAL MEAT to my audience. People will not listen to me unless I have impressed them first. Once I get their attention, I’ll impress them more and eventually they’ll get my consulting services since they know that I’m an expert in that field by giving away free real content to them.

Am I crazy giving away my knowledge and expertise to other people for free? Not at all! It depends on two things: your passion and long term goals. If you have passion on your topic I don’t think you’ll run out of knowledge on it. My passion is music, technology and business. Yes, I’m a musician, a tech-buff and an entrepreneur. For more than a decade now, I never run out of ideas with my passions because I love doing it! Les Paul, the legendary guitarist said ‘…my hobby is my work and my work is my hobby‘. If I give away free content(REAL MEAT) people will think they can learn more from me since they perceive me as an expert having a broad knowledge in that topic. Consequently, they’ll keep coming back to get more from me. Although, unless you are not passionate on your topic then you’ll surely deplete your knowledge.

On long term goals: my goal is to elevate myself as an expert in the field – that happens to be ‘internet marketing‘. Most people, especially Filipino, are very skeptical. They should be convinced first by ’showing’ your knowledge and if possible that they will get it for free! If I want more people to see me as an expert in my field then I should give more and give it at absolutely no cost. That is the reason I setup this blog. I’m giving away free tips and advices for internet marketers. This blog will be focused on online entrepreneurship in the Philippines while my other site(IM Central) will be focused on tutorials for non-techy internet marketers. Marisa, my wife, will be starting her own blog too! Of course, her passion is handicrafts, cooking and entrepreneurship.

Then, where do I get money from my site? Quick answer: back-end products! I’ll talk more on back-end products on future articles.

Internet Marketing Book
My mentor once said that if you have knowledge that 90% of the people don’t know about then you are an expert in that field. I then considered myself as an expert in the field. Only few people know about internet marketing in the Philippines and in my humble opinion I’m one of the best. Why? I’ve been selling online for more than half a decade. I teach what I’m doing. Plus, I have worked and still actively working with top U.S. information marketers like Fred Gleeck and expert copywriter Bob Bly. I was able to tapped on their 20+ years of knowledge in internet marketing and direct selling. Besides, I also have experience in direct selling since I was a kid until I was in college. Most of the business principles I learned from my childhood are still the strong pillars in the business today. I thank God for the great training that my parents gave me!

I have also traveled to different cities in the Philippines and almost found no one who knows much about internet marketing. I have been hard-pressed to share my knowledge on internet marketing in my city, Davao, which is the largest city in the Philippines, . Then, that dawned on me – I should write a book!

I’m not a good writer. In fact, I’m a “trying-hard” writer but does it stop me from writing a book? Absolutely NO! I believe in MILO’s slogan ‘Great things start from small beginnings‘. One of the best principle that my mentor taught me is ‘DONE IS BETTER THAN PERFECT!‘ I want to finish this book. I don’t need to spend a lot of time “perfecting” the book. I don’t aspire to be a multi-awarded writer. I’m here to give people what I know – to share to my ‘kababayan’(fellow countrymen) what God has given me. Besides, many people ENJOY looking for misspellings and grammatical errors. I’ll try to PLEESE them and make them LUFF on my wrong speelings and gramar!

So, subscribe to my RSS feed and I’ll give you a free copy of my “on-progress” book in PDF format when it comes available. I’ll try to finish the book by the end of this year.

(If you don’t know about RSS feed, then check back soon as I’ll post a topic about it)

Cheers!

Pinoy Internet Business Marketing » Featured

What Every Filipino Ought to Know About Internet Marketing

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